HPOS — Holographic Point of Sale · South Africa

The Future of
In-Store Advertising.

Interrupt · Engage · Convert

Front Foot Media operates HPOS display units inside South African retail — drawing shoppers from 3 to 10 metres away, at the moment of purchase decision.

Request a Demo

The Opportunity

Built for the 6-Second Generation.

70% of purchase decisions happen in-store — yet most retail spaces are still analogue.

HPOS displays activate at the Point of Decision — not before, not after. A floating, animated visual pulling shoppers from 3 to 10 metres away.

Real-Time Content

Update campaigns across all screens instantly. Price changes, promos, new SKUs — live within hours.

Measurable ROI

Monthly store-level reports. Exact delivery data per display, per campaign.

Zero Clutter

No competing ads. Your brand owns the display — 100% share of voice at the shelf.

The Technology · HPOS

HPOS Display Units.

Two formats covering every retail placement — counter, floor, ceiling, and gondola end.

CDU-01
Case Display Unit
  • 0.8m × 0.8m footprint
  • 1.68m tall · 360° visible
  • Floor-standing · plug & play
  • High-traffic aisle placement
HMU-01
High-Mount Unit
  • 0.67m display diameter
  • Ceiling or wall mount
  • Above-shelf eye-line
  • Shelf-edge and gondola end
Turn-key installation Real-time content updates 7-day standard lead time Monthly analytics

How It Works

Completely Turnkey. Zero Lift Required.

01

Hardware

HPOS displays installed in your accounts — floor and high-mount options. 1-hour installation.

02

Cloud Control

Real-time content updates across all units. Change creative same day — any account, any location.

03

Field Ops

FFM handles install, maintenance, and retailer compliance. Electricity & Wi-Fi required at location.

04

Measurement

Store-level data tracks performance across every campaign. Primary KPI: incremental cash register uplift.

See It In Action

The HPOS Experience.

160° visibility — eye-catching from every angle Point-of-purchase placement Zero clutter — your brand owns the display

More Deployments — BarFly Media US Network

View full BarFly Media channel on Vimeo →

Proven in the USA

Unprecedented Sales Uplift.

Bar Fly USA partner data · Store-Level · July–December 2024 · 400+ units · 18 US states

+18% Average Sales Uplift
Across all brands · All locations
2× New SKU velocity
Woodbridge+718%
Kim Crawford+271%
Simply Naked+86%
Meiomi+79%
Dark Horse+41%
Mark West+30%
Primal Roots+28%
Cupcake+17%

US market data. SA market uplift not guaranteed or implied.

The SA Opportunity · HPOS

Why South Africa. Why Now.

400+ Units in USA operation
Proven model · scaling to SA
18 Active US states
National rollout blueprint ready
R0 Direct competitors in SA
First-mover advantage
2026 SA launch year
Liquor retail · National rollout
R243bn SA beverage alcohol retail value
72.95% Off-trade channel share
27.05% On-trade channel share
~30% Gauteng share of national beverage value

Global Partners

Trusted by World-Class Brands.

Our US partner Bar Fly Media works with leading spirits, wine, and beverage brands. FFM SA operates under the same platform.

Grey Goose
The Macallan
Tanqueray
Tito's Handmade Vodka
Fever-Tree
Kim Crawford
Meiomi
Dark Horse
Cupcake Vineyards
Woodbridge
Mark West
Jameson

"Bar Fly was created because today's brands need a stage. We provide that stage — in real-time, in real retail, where it matters most."

— Tony Vidal, Co-Founder, Bar Fly Media USA · Front Foot Media Global Partner

The Team

Front Foot Media SA

JB

Jack Bass

Director: Sales & Marketing

RS

Russell Schiff

Director: Finance & Operations

Contact

Are you doing enough for your brand to stand out?

Front Foot Media SA is onboarding select retail partners and brand advertisers in South Africa.

Jack Bass — Director

+27 71 633 3323

jack@frontfootmedia.co.za

Cape Town · South Africa · 2026

Global Partner

barflymedia.com