/* =====================
   FFM BRAND PALETTE
   ===================== */
:root {
  --plum: #5D1346;
  --orange: #FF7A13;
  --white: #FFFFFF;
  --dark-text: #2B2B2B;
  --plum-light: rgba(93,19,70,0.06);
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  font-family: Arial, Helvetica, sans-serif;
  color: var(--dark-text);
  background: var(--white);
  line-height: 1.6;
}

/* =====================
   NAV
   ===================== */
nav {
  background: var(--plum);
  position: sticky;
  top: 0;
  z-index: 100;
  padding: 0 40px;
}
.nav-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 58px;
}
.nav-brand {
  color: var(--orange);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: 1.5px;
  white-space: nowrap;
}
.nav-links {
  list-style: none;
  display: flex;
  gap: 24px;
  flex-wrap: wrap;
}
.nav-links a {
  color: var(--white);
  text-decoration: none;
  font-size: 12px;
  letter-spacing: 0.5px;
  opacity: 0.85;
}
.nav-links a:hover { color: var(--orange); opacity: 1; }

/* =====================
   LAYOUT
   ===================== */
.wrap {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
}
.center { text-align: center; }
.section { padding: 88px 40px; }
.section.light { background: var(--white); }
.section.dark { background: var(--plum); }

/* =====================
   TYPOGRAPHY
   ===================== */
.eyebrow {
  color: var(--orange);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
  margin-bottom: 14px;
  display: block;
}
h2 {
  font-size: 40px;
  line-height: 1.15;
  margin-bottom: 24px;
  color: var(--plum);
}
.section.dark h2 { color: var(--white); }
.lead {
  font-size: 17px;
  line-height: 1.7;
  max-width: 760px;
  margin-bottom: 40px;
  color: var(--dark-text);
}
.section.dark .lead { color: rgba(255,255,255,0.85); }
.footnote {
  font-size: 12px;
  margin-top: 20px;
  opacity: 0.6;
  color: var(--white);
}
p { line-height: 1.65; }

/* =====================
   BUTTON
   ===================== */
.btn {
  display: inline-block;
  background: var(--orange);
  color: var(--white);
  padding: 14px 36px;
  font-weight: 700;
  font-size: 14px;
  letter-spacing: 0.5px;
  text-decoration: none;
  border-radius: 2px;
  margin-top: 8px;
}
.btn:hover { opacity: 0.86; }

/* =====================
   HERO
   ===================== */
.hero {
  background: var(--plum);
  padding: 110px 40px 100px;
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.hero .eyebrow { color: var(--orange); }
.hero h1 {
  font-size: 68px;
  color: var(--white);
  line-height: 1.05;
  margin: 12px 0 16px;
  max-width: 700px;
}
.tagline {
  color: var(--orange);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 3px;
  margin-bottom: 24px;
}
.hero-sub {
  color: rgba(255,255,255,0.85);
  font-size: 18px;
  max-width: 580px;
  line-height: 1.65;
  margin-bottom: 36px;
}

/* =====================
   OPPORTUNITY — TWO COL
   ===================== */
.two-col {
  display: flex;
  gap: 60px;
  align-items: flex-start;
}
.col-left { flex: 1; }
.col-right { flex: 1; display: flex; flex-direction: column; gap: 16px; }

.big-stat {
  margin-bottom: 28px;
}
.big-num {
  display: block;
  font-size: 80px;
  font-weight: 700;
  color: var(--orange);
  line-height: 1;
  margin-bottom: 10px;
}
.big-label {
  display: block;
  color: var(--white);
  font-size: 17px;
  line-height: 1.5;
  max-width: 340px;
  opacity: 0.9;
}
.col-left p { color: rgba(255,255,255,0.8); font-size: 15px; }

.feature-card {
  background: rgba(255,255,255,0.08);
  border-left: 3px solid var(--orange);
  padding: 18px 20px;
}
.feature-card h4 {
  color: var(--orange);
  font-size: 15px;
  margin-bottom: 6px;
}
.feature-card p { color: rgba(255,255,255,0.8); font-size: 14px; }

/* =====================
   TECHNOLOGY
   ===================== */
.unit-grid {
  display: flex;
  gap: 32px;
  margin-bottom: 40px;
  flex-wrap: wrap;
}
.unit-card {
  flex: 1;
  min-width: 260px;
  border: 1px solid rgba(93,19,70,0.15);
  padding: 36px 32px;
}
.unit-label {
  font-size: 28px;
  font-weight: 700;
  color: var(--orange);
  margin-bottom: 4px;
}
.unit-name {
  font-size: 13px;
  color: var(--plum);
  font-weight: 600;
  letter-spacing: 1px;
  text-transform: uppercase;
  margin-bottom: 20px;
  opacity: 0.7;
}
.unit-specs {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.unit-specs li {
  font-size: 14px;
  color: var(--dark-text);
  padding-left: 16px;
  position: relative;
}
.unit-specs li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--orange);
}
.tech-footer-row {
  display: flex;
  gap: 0;
  flex-wrap: wrap;
  border-top: 1px solid rgba(93,19,70,0.12);
  padding-top: 24px;
}
.tech-footer-row span {
  flex: 1;
  min-width: 180px;
  font-size: 13px;
  color: var(--plum);
  font-weight: 600;
  padding: 8px 16px 8px 0;
}

/* =====================
   HOW IT WORKS
   ===================== */
.steps-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
}
.step {
  background: rgba(255,255,255,0.06);
  padding: 32px;
}
.step-num {
  font-size: 40px;
  font-weight: 700;
  color: var(--orange);
  opacity: 0.6;
  margin-bottom: 12px;
  line-height: 1;
}
.step h4 {
  color: var(--white);
  font-size: 17px;
  margin-bottom: 10px;
}
.step p { color: rgba(255,255,255,0.75); font-size: 14px; }

/* =====================
   VIDEO
   ===================== */
.video-attrs {
  display: flex;
  gap: 32px;
  margin-bottom: 28px;
  flex-wrap: wrap;
}
.video-attrs span {
  font-size: 13px;
  color: var(--plum);
  font-weight: 600;
  padding-left: 14px;
  position: relative;
}
.video-attrs span::before {
  content: '·';
  position: absolute;
  left: 0;
  color: var(--orange);
}
.video-featured { margin-bottom: 32px; }
.video-featured .video-wrap,
.video-wrap {
  position: relative;
  padding-bottom: 56.25%;
  height: 0;
  overflow: hidden;
}
.video-featured .video-wrap iframe,
.video-wrap iframe {
  position: absolute;
  top: 0; left: 0;
  width: 100%; height: 100%;
  border: 0;
}
.video-more-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 16px;
  display: block;
}
.video-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 16px;
  margin-bottom: 24px;
}
.video-vimeo-link a {
  color: var(--orange);
  font-size: 14px;
  font-weight: 600;
  text-decoration: none;
}
.video-vimeo-link a:hover { text-decoration: underline; }

/* =====================
   PROOF
   ===================== */
.proof-hero-stats {
  display: flex;
  gap: 60px;
  margin-bottom: 40px;
  flex-wrap: wrap;
}
.proof-big {
  display: block;
  font-size: 72px;
  font-weight: 700;
  color: var(--orange);
  line-height: 1;
  margin-bottom: 10px;
}
.proof-label {
  display: block;
  color: rgba(255,255,255,0.8);
  font-size: 14px;
  line-height: 1.5;
}
.brand-uplift-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  margin-bottom: 8px;
}
.uplift-item {
  background: rgba(255,255,255,0.06);
  padding: 16px 18px;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.uplift-brand { color: rgba(255,255,255,0.8); font-size: 13px; }
.uplift-num { color: var(--orange); font-weight: 700; font-size: 15px; }

/* =====================
   SA OPPORTUNITY
   ===================== */
.sa-stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  margin-bottom: 40px;
}
.sa-stat {
  background: var(--plum);
  padding: 32px 24px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.sa-num {
  font-size: 44px;
  font-weight: 700;
  color: var(--orange);
  line-height: 1;
}
.sa-label {
  color: var(--white);
  font-size: 13px;
  line-height: 1.5;
}
.sa-label small { opacity: 0.65; font-size: 12px; display: block; margin-top: 4px; }
.sa-market-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}
.sa-market-card {
  border: 1px solid rgba(93,19,70,0.15);
  padding: 24px 20px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.sa-market-num {
  font-size: 30px;
  font-weight: 700;
  color: var(--plum);
}
.sa-market-label { font-size: 13px; color: var(--dark-text); }

/* =====================
   PARTNERS
   ===================== */
.brand-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 40px;
}
.brand-pill {
  background: rgba(255,255,255,0.1);
  color: var(--white);
  padding: 10px 20px;
  font-size: 13px;
  font-weight: 600;
  border: 1px solid rgba(255,122,19,0.25);
}
blockquote {
  border-left: 3px solid var(--orange);
  padding: 20px 28px;
  background: rgba(255,255,255,0.05);
  margin-top: 8px;
}
blockquote p {
  color: rgba(255,255,255,0.9);
  font-size: 16px;
  font-style: italic;
  margin-bottom: 12px;
  line-height: 1.6;
}
blockquote cite { color: var(--orange); font-size: 13px; font-style: normal; }

/* =====================
   TEAM
   ===================== */
.team-grid {
  display: flex;
  gap: 32px;
  justify-content: center;
  flex-wrap: wrap;
  margin-top: 8px;
}
.team-card {
  text-align: center;
  padding: 40px 48px;
  border: 1px solid rgba(93,19,70,0.12);
}
.team-initials {
  width: 64px;
  height: 64px;
  background: var(--plum);
  color: var(--orange);
  font-size: 22px;
  font-weight: 700;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 18px;
}
.team-card h4 {
  color: var(--plum);
  font-size: 19px;
  margin-bottom: 6px;
}
.team-card p { color: var(--dark-text); font-size: 14px; }

/* =====================
   CONTACT
   ===================== */
.contact-details {
  margin: 32px 0 24px;
}
.contact-details p {
  color: rgba(255,255,255,0.85);
  font-size: 16px;
  margin-bottom: 4px;
}
.contact-details strong { color: var(--white); }
.partner-link {
  margin-top: 32px;
}
.partner-link p {
  color: rgba(255,255,255,0.5);
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  margin-bottom: 6px;
}
.partner-link a {
  color: var(--orange);
  font-size: 15px;
  font-weight: 600;
  text-decoration: none;
}
.partner-link a:hover { text-decoration: underline; }

.contact-sub {
  color: rgba(255,255,255,0.45);
  font-size: 13px;
  letter-spacing: 1px;
  margin-top: 24px;
}

/* =====================
   FOOTER
   ===================== */
footer { background: var(--plum); }
.footer-partner {
  text-align: center;
  padding: 16px 40px;
  color: var(--orange);
  font-size: 13px;
  border-bottom: 1px solid rgba(255,122,19,0.2);
}
.footer-bar {
  max-width: 1100px;
  margin: 0 auto;
  padding: 16px 40px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 8px;
}
.footer-bar span { color: rgba(255,255,255,0.65); font-size: 12px; }

/* =====================
   RESPONSIVE
   ===================== */
@media (max-width: 900px) {
  .two-col { flex-direction: column; gap: 32px; }
  .steps-grid { grid-template-columns: 1fr; }
  .brand-uplift-grid { grid-template-columns: 1fr 1fr; }
  .sa-stats { grid-template-columns: 1fr 1fr; }
  .sa-market-row { grid-template-columns: 1fr 1fr; }
  .video-grid { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .hero h1 { font-size: 42px; }
  h2 { font-size: 28px; }
  .nav-links { display: none; }
  .section { padding: 60px 20px; }
  .hero { padding: 70px 20px; }
  .wrap { padding: 0 20px; }
  .brand-uplift-grid { grid-template-columns: 1fr; }
  .sa-stats { grid-template-columns: 1fr; }
  .sa-market-row { grid-template-columns: 1fr; }
  .proof-hero-stats { gap: 32px; }
  .footer-bar { flex-direction: column; text-align: center; }
}